Increased Conversion

Integrating Contentful CMS with SAP Commerce enables richer content, faster page speeds, and an overall better user experience that drives higher conversion rates. By delivering visually engaging media, optimized landing pages, and personalized content quickly and effectively, businesses can enhance the customer journey and convert more visitors into loyal customers.

Improved Page Performance

Integrating Contentful CMS with SAP Commerce significantly improves page performance, offering a faster and more responsive experience for your customers. Here’s why:

• Automatic Caching: Contentful automatically handles caching, ensuring that your pages load quickly by serving content from the nearest edge location.
• Powerful CDN Integration: Integrated with a powerful CDN, Contentful distributes content globally for rapid access, reducing latency and improving page load times.
• Lightweight Components: Prebuilt components are optimized for performance, ensuring that pages are delivered efficiently.
• Lazy Loading by Default: All components are lazy-loaded by default, loading only when needed and further enhancing page speed.

The combination of these features provides your customers with a seamless browsing experience, reducing bounce rates and encouraging deeper engagement.

Faster Development Cycles

Contentful’s integration with SAP Commerce accelerates development cycles, allowing your team to deliver updates and new features rapidly. Key benefits include:

• No Backend Development Required: Contentful’s intuitive interface enables marketers and content creators to update content types without the need for backend developers.
• No Code Changes or Deployments: Make changes directly in the Contentful UI without modifying the code or redeploying applications.
• Seamless Content Synchronization: Easily synchronize content and models across environments, ensuring consistency and reducing manual effort.
• Automatic Content Type Handling: Unlike SmartEdit, Contentful UI automatically handles all content types, streamlining the process and reducing complexity.

These features empower your team to focus on creating impactful content and delivering a better customer experience while minimizing time spent on development and deployment.

Ease of Maintenance

Contentful CMS simplifies maintenance, offering:

• Fully Managed CMS Editor: Contentful’s user-friendly editor allows content creators to update and manage content effortlessly, reducing reliance on technical teams.
• Cloud-Based Solution: As a fully cloud-based platform, Contentful eliminates the need for manual upgrades and infrastructure maintenance.
• No Direct Dependencies on Storefront: Contentful’s decoupled architecture ensures content updates won’t inadvertently break your storefront UI, providing peace of mind and stable performance.

These features make maintaining your eCommerce content easier and faster, allowing your team to focus on delivering value to customers.

Cloud-Based Solution

Contentful’s cloud-based CMS brings robust benefits to SAP Commerce:

• Integration with Common Standards: Seamless integration with common standards like Single Sign-On (SSO) simplifies user management and security.
• Always Up to Date: As a fully managed cloud service, Contentful ensures your CMS is always up to date with the latest features and security updates.
• Great SLAs: Benefit from high availability and reliable performance backed by strong Service Level Agreements.
• Community Resources and Extensions: Access a rich ecosystem of community resources, plugins, and extensions to enhance your CMS functionality.

These features make Contentful a reliable and scalable solution that empowers your team to focus on building better customer experiences.